Recruitment and Selection at Enterprise Rent-a-Car free essay sample

The Times 100: Business case studies Recruitment and selection at Enterprise Rent-A-Car Teacher: Timmy Norris Author: Johnny Gat Date of submission: 4th of May Introduction Enterprise Rent-A-Car is a car rental company established in St. Louis, Missouri in 1957 by Jack C. Taylor. Its original name, â€Å"Executive Leasing Company†, was renamed to â€Å"Enterprise† in honor of the U. S. S. Enterprise aircraft carrier, which Taylor served on during World War II. In 2009, Enterprise became a subsidiary of Enterprise Holdings, Inc. s a result of Enterprise Rent-A-Cars 2007 acquisition of Vanguard Automotive Group, which is a parent company of National Car Rental and Alamo Rent a Car. This acquisition helped the company to a long-term business growth. Nowadays, Enterprise is the largest rental car company in the United States, with more than 5400 locations and employing over 65 000 people. In the late 1990s, this company also began expanding to different countries and its fi rst opened office outside the USA was in 1993. We will write a custom essay sample on Recruitment and Selection at Enterprise Rent-a-Car or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today Enterprise has many locations in Ireland, the UK, Germany and Canada. Identify three reasons why Enterprise uses workforce planning. At Enterprise every employee can achieve promotion within the company, which reduces the need for external recruitment. However, Human Resource Management (HRM) realizes that the future may hold changes affecting its staffing needs, so they cannot manage only existing staff. This is called a workforce planning. One reason the company uses this planning is the potential enter into new markets. For example, Enterprise moving into Car Sales requires recruiting experienced people with new ideas. The second reason is connected with the growth of technology. New equipment needs to be handled by skilled people. The last reason is very simple. When employees retire or are promoted they leave a gap that needs to be filled. In a competitive market, what does Enterprise do differently to attract high quality candidates? Enterprise attracts high quality candidates through Campus Brand Managers, who work within the UK universities. These people actively promote the company to local staff and students. Also there are many other activities to peak the interest of potential applicants, such as presentations on the company, mentoring programmes etc. What competencies does Enterprise look for when recruiting in order to maintain its high levels of customer service? Enterprise looks for a special combination of competencies that would contribute to maintain its high level of customer service. The right combination of competencies should include a bit of everything. It is very important for the staff to know how to empathize with the customer, as well as being available when it is convenient for the customer. Natural sales and persuasion skills are essentials. Candidate? s personality has to be strong and creative. It is necessary to be reliable about getting things done on time and know how to work efficiently under pressure. The ability of solving problems right away is welcomed. Being a confident leader is an advantage, however, the candidate should be able to work cooperatively. How does Enterprise? s strategy of providing a career path benefit the company? The whole process of recruiting suitable people with the special combination of competencies contributes to the achievement of the firm? s goals and objectives. Generally, this strategy has proven very efficient. Therefore, the training and development of company? staff will continue. Conclusion The company? s goal was never to be the biggest, but the best. In such a competitive market it is hard to succeed. It is necessary to have some strategy to continue its growth. Enterprise? s strategy is a service-orientated business, therefore offering the best customer experience. This experience is based on precise recruitment and selection wit hin the company and also through workforce planning. All the trainings programs, developments and promotions challenge the employees to do their best; it leads to improvements and better productivity.