Yahoo's to rise fame Essay Example | Topics and Well Written Essays - 500 words

Yippee's to rise notoriety - Essay Example The improvement of other Yahoo gateways outside the U.S. which recreated its plan of action helped the organization to create. The gateways could be gotten to by clients in twelve unique dialects. They were additionally redone to the craving of neighborhood clients. This expanded Yahoo’s number of clients enormously, a significant factor as it was client traffic that created incomes (Jones, 453). The vision by Yahoo to turn into a worldwide correspondence, media and retail organization drove them to go into internet business. This procedure was essential in order to differentiate their wellsprings of income. The thought was to transmit web based business and take a little level of income as expenses. In 1998, Yahoo store was built up in accordance with this procedure. Overwhelming publicizing through radio and TV made Yahoo mainstream. These techniques worked incredibly as the quantity of enrolled clients rose from 26 million to 50 million before the finish of 1998. Its offer cost additionally rose from $5 to $244 in mid 1999 during the website blast (Jones,456). Another procedure to secure clients was created to diminish the development of clients to different entries. Yippee permitted clients to alter their pages. Serious extent of customization caused high exchanging expenses and in this way making it hard for clients to change. Alluring web content, which was free, likewise expanded traffic to its entry and gave more advert incomes. Notwithstanding, during the website bubble burst, advert incomes fell. This brought about a fall in the stock cost. Rivalry from new participants, for example, MySpace, Monster.com and YouTube further declined the circumstance. Google, another web crawler, was likewise getting mainstream. Redone entries, for example, Amazon .com and person to person communication entryways which entered the market were a further disturbed to Yahoo. Its substance driven procedure came into question as different organizations offered with the expectation of complimentary what Yahoo offered at an expense (Jones, 459). Numerous experts accepted that it was the over dependence on

A Lived Body The Phenomenological Concept Free Essays

Descartes’ attempt is to show for the last time that mind and body are two indisputable, specific and independent substances. Body, he wraps up, is wide, idle, subject to mechanical laws, having no hankering, reason, or force of unconstrained development. It is on such a view as this, to the point that the incredible collection of current material science, from Newton to the focal point of the nineteenth century, was developed. We will compose a custom paper test on A Lived Body: The Phenomenological Concept or on the other hand any comparable subject just for you Request Now The mind, on the other hand, is for Descartes a substance with no increase, whose key nature is to think. We have also seen that this over the top dualism of Descartes played out the huge organization of building up a solid system for the improvement of present day pharmaceutical. One of the basic issues that we have identified with the Cartesian model of embodiment is the decline of body to the status of a machine. In the continuous past there have been various undertakings to challenge the Cartesian model and to research significant decisions. Phenomenology can be seen as one of such undertakings. French phenomenologist Merleau-Ponty’s fundamental focal point of attack is the Cartesian perspective of representation. He attempts to discredit the twin tendencies of western rationale specifically perception and authenticity, and to re-verbalize the association among body and cerebrum, subject and the dissent among various dualisms. Every single through hello philosophical work, Merleau-Ponty’s attempt was to push not simply the existential thought of the human subject, yet over the whole of its considerable nature. Thusly his hypothesis can be depicted as a sanity of the lived body. This area is an undertaking to have a point by point investigation of Merleau-Ponty’s record of body especially as revealed in his works Structure of direct and Phenomenology of acknowledgment. It was Edmund Husserl who introduced the possibility of ‘lived body’ first. We have recently discussed the centrality of this thought in the introduction of this proposition. The term ‘lived body’ gets from the German word Leib. In German, the term Leib is used when one is suggesting living bodies while the term Korper is used to appoint dormant or dead bodies as the body of a stone or of a human body. Husserl’s use of the enunciation ‘lived body’ was away for perceiving the body that is lived by us from physical bodies. Cartesian arrangement could be ground-breaking just on a plane where body is maintained a strategic distance from life. Lived body can't avoid being body for the duration of regular day to day existence. Husserl’s capability between two thoughts, Korper and Leib, connects at crediting criticalness to body. In the segment ‘The Constitution of Psychic Reality through the Body’ in Ideas, Husserl researches the significant activity of body in acknowledgment and action. He battles that the body is â€Å"established at first through the sentiment of touch.†1 He furthermore says that â€Å"a person’s total perception is in a particular sense†¦ †¦ bound to the body.†2 Merleau-ponty’s hypothesis of the body owes a lot to Husserl’s phenomenology. The possibility of deliberateness is fundamental in analyzing lived body. In the verifiable setting of thinking the possibility of intentionality is a stunning one. It has a long history having its establishments in medieval thought. It was Frans Brentano who reestablished the thought for the bleeding edge period and Edmund Husserl who framed it into a philosophical subject that came to include a central activity inside twentieth century phenomenological thought. For Husserl, insight is essentially intentional in nature. It is unendingly ‘of something’ and the ‘of ness’ or ‘aboutness’ sets up its very being. Husserl perceives the term deliberateness with mindfulness as it is something which is bound up with the cultivated world. Proposing mind/mindfulness is a being in partnership with the world. Even more completely, the world is the deliberate interface of perception. From a vital perspective, mindfulness includes the world-as-lived. Just regarding the deliberate powers we can appreciate the centrality of the articles. It is by this intentional force we experience the world. Thusly the proposing comprehension/subjectivity isn’t just a thing on the planet, yet the mode wherein the world reveals to be. Merleau-Ponty finds the intentionality of mindfulness in the lived body. Therefore, he attempts a recormulation of the deliberateness of mindfulness into generous intentionality. Body is a pointing component. It exists essentially by partner with its lived world. The partner or expecting ‘I’ isn’t something arranged in another estimation to the body acting in reality. It is body itself. As Merleau-Ponty says the primary sentiment of the ‘I’ will be ‘I can’, a practical sentiment of body’s expressive expected results. Body as connected in the spacio-transient area can’t be of the possibility of a shut monad. Body is essentially open towards the other. Additionally, straightforwardness involves its fundamental structure. The most effective method to refer to A Lived Body: The Phenomenological Concept, Papers

E-Book vs Books free essay sample

Jose David Lovo Moncada Mr. Cordonero First Draft August 07, 2012 E-books versus Books Nowadays, the universe of books has extraordinarily evolved; that is the reason perusing a book is simpler than before. Presently, overwhelming books are not an issue to convey and peruse them since digital books are virtual books. The manner in which books are perused has advanced significantly. Because of digital books, there is another alternative to peruse a book. Subsequently, there are not any more invalid reasons for not perusing. Both digital books and books have a few similitudes and contrasts, which has made new understanding alternatives. In any case, individuals can peruse either printed books electronic books, which makes them comparable in certain perspectives. Printed books contain a similar data as digital books do; as it were, what individuals read from digital books can be additionally perused from regular books. As perusers can undoubtedly purchase a printed book in a book shop, they can purchase an electronic book on the Internet. We will compose a custom paper test on digital book versus Books or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Likewise, printed books are sold on the Internet; be that as it may, individuals need to pay a transportation charge to get the book on their hands. From the beginning of time, printed books have assumed a significant job in the public eye, for they have been the main method of learning. Likewise, the prominence of digital books has expanded colossally and they have gotten huge in the previous not many years. Online books have become a significant way to deal with teach youngsters. Wherefore digital books and customary books are basically significant for perusers, they have created so as to address the issues of a cutting edge society. Then again, online books and printed books are altogether different for certain reasons. To peruse a digital book individuals need to have an electronic gadget; interestingly, to peruse a standard book individuals simply need to have the printed sheets. In contrast to perusers of books made of paper, tablets need electrical vitality to peruse a digital book. Another specific contrast is that digital books can be shared having the benefit of keeping them on one’s electronic gadget. Notwithstanding, if individuals loan physical books, they become inaccessible; subsequently individuals can't fall back on them however they see fit. Rather than printed books, which need more space to convey and keep them, virtual books are effectively versatile. For instance, individuals can convey a great deal of digital books in an ipad, ignite, or another uncommon electronic gadget and read them any place they are. Another distinction between these sorts of books is that online books help to protect the earth since they don't utilize paper as regular books do. To finish up, printed books or digital books assume a significant job in the public arena since they encourage the learning procedure. In addition, customary books or online books could train individuals better than educators do. Virtual books have built up the books in an advanced manner; thus, they have gotten incredibly helpful. Despite the fact that there are a few similitudes and contrasts between printed books and electronic books, them two can be valuable for individuals.

The Foolproof Dartmouth Essay Samples Strategy

<h1> The Foolproof Dartmouth Essay Samples Strategy </h1> <h2>The Tried and True Method for Dartmouth Essay Samples in Step by Step Detail </h2> <p>In expansion, by going onto age concern protection approach travel sites like this one, you will find a plenty of various protection organizations that are promoted. Inopportune conveyance It's generally denoted that these administrations are hard to endless supply of their unfavorable transportation. Weaknesses of choosing an ease article administration Quality If you're selecting less expensive assistance, remember that it probably won't be sufficient. Geniuses of picking a reasonable exposition administration Availability Everywhere on the web, you can get one or other paper support. </p> <p>Even however the school doesn't have confirmations explicit long range interpersonal communication accounts, data in regards to the training is stayed up with the latest on Dartmouth's primary person to person communication pages. Recorded here are the spots that are regularly canvassed in these inquiries. Whatever you select, the significant thing is to exhibit your own mindfulness, point of view and the way that identifies with a bigger setting. </p> <h2> The Upside to Dartmouth Essay Samples </h2> <p>After the entirety of the commitment, work, and association you will have been required to transform into a solid candidate for clinical school, it is imperative to regard the excursion you've been on and set aside some effort to survey, consider, and think about the excursion itself so you could do your absolute best composition. As a matter of fact, you can make up any point you need without anyone else, as long on the grounds that there is boundless measure of those. Somebody overpowered with homework and school applications might not have the opportunity to keep in touch with you a magnificent letter. There are times a few instructors aren't proficient or don't clarify a couple of the exercises well. </p> <h2> Most Noticeable Dartmouth Essay Samples </h2> <p>High school article models fuse various short expositions like account, enticing and logical. Composing isn't just for those that are reading nor for your instructors. Understudies are mentioned to clarify, remark on, or survey a subject of study looking like an exposition. As a result, such understudies look for the best exposition help to be sure that their task will be delivered at the maximal level as per every scholarly norm. </p> <p>If you're to truly pick up from model articles, you need to see how to peruse the procedures of the author'. Regardless of whether it's important to produce a paper of unique perfection, simply buy an article here and our authors will give assistance. All things considered, a prepared essayist can carry out the responsibility a lot quicker than any understudy as they've been composing scholarly assignments during their whole life. As our gathering of essayists is very large, we generally have free scholars arranged to bring a sensible and generously compensated buy. </p> <p>When you're in secondary school, it's unequivocal that you're anticipated to do a couple reviews and tasks which require pen and paper. Numerous individuals imagine that secondary school entrance papers are preferably less hard to compose over school entrance papers, that is the explanation there are less places where you can get help with higher school entrance expositions. In the event that you have any inquiries, you can connect with our inviting help group night and day and get prompt help. Secondary school understudies need to form expositions on various points which from the start may seem to share nothing for all intents and purpose. </p> <h2> The Good, the Bad and Dartmouth Essay Samples</h2> <p>Let's have a look at its points of interest and burdens. The vocation objectives question is really requesting the specific thing since they have consistently wished to think about. Rather, focus on talking about whichever subject you select from your perspective. Suppose your subject is to discuss an extracurricular movement that has played a colossal impact on your life. </p> <p>Everyone must answer the absolute first article brief however you need a choice to make about which question to deliver to your subsequent response. This brief can't be quickly arranged among the conventional paper questions and requests fairly greater imagination for viable execution. In view of such an answer, pick the article brief that will make it feasible for you to feature an alternate side of you. </p> <p>For occurrence, the cost of an influential exposition will vary from a proposition paper. Article perusers wish to watch the person behind the numbers. There are a few decent convincing paper subjects to choose from. Looking into some story exposition models will have the option to assist you with organizing your data and assist you with concluding how to create each passage to secure the best results. </p>

Therapeutic Nursing for Effective Communication- MyAssignmenthelp

Question: Examine about theTherapeutic Nursing for Effective Communication. Answer: Presentation Helpful consideration is a suggested aptitude in nursing. All medical attendants should utilize remedial aptitudes so as to convey agreeable administrations to the patients. Restorative nursing and care is basic since it can help in improving the nature of administrations gave to the patients (Bramhall, 2014). The reason for this paper is to break down restorative nursing and remedial consideration just as the highlights of helpful nursing and how a medical caretaker can execute helpful consideration systems when taking care of a patient. Highlights of Therapeutic Nursing and how they can be Implemented Helpful consideration and nursing is significant by and by on the grounds that it can profit the medical attendant from numerous points of view. Above all, remedial consideration can empower a medical attendant to make a genial relationship with the patent. Moreover, helpful can be depended upon to improve the self-esteem of the patent and urge them to feel free and have trust in the medical attendant. Last. In any case, not least, helpful consideration is significant in light of the fact that it can empower the medical caretaker to obtain valuable data that can be depended upon to make significant, sensible and exact choice with respect to the patient. To accomplish every one of these objectives, a medical attendant ought to have certain remedial consideration abilities (Casella, 2015). There are numerous highlights of remedial consideration, for example, compatibility, trust, basic tuning in; sympathy; social affectability; regard; and capabilities in the utilization of verbal and non-verbal consideration, and appropriately apply them as sketched out here. Basic Listening Basic listening is a key component of helpful nursing that ought to be controlled by all the attendants who are focused on the conveyance of restorative consideration to the patient. A basic audience is an individual who makes time for another to talk and permit them to talk without pointless interferences. A medical attendant ought to be a basic audience in light of the fact that by basically tuning in to a patient, it tends to be a lot simpler to win their certainty (Shipley, 2010). In addition, it can cause the patent to feel regarded and perceived in light of the fact that they are permitted to state whatever issue they have. Individuals are individuals who want to be tuned in to in light of the fact that it can cause them to feel extraordinary and significant. Basic listening can be actualized during nursing care by making various strides initial a medical attendant should set aside some effort to listen closely to the patient. All patients ought to be given satisfactory time to converse with the medical attendant and clarify each lake that they have. Simultaneously, the licenses ought to be permitted to pose any significant inquiry that they may be having. Moreover, a medical attendant should actualize basic listening method by turning out to be sharp when speaking with the patient. All the focuses or questions given by the patient ought to be appropriately comprehended and precisely reacted to (Bramhall, 2014). Simultaneously, a restorative medical caretaker ought not intrude on the patient since it can dishearten them. Pointless interferences can be an indication of discourteousness. Truth be told, it can cause the patent to be crippled and to feel debilitated on the grounds that they are not allowed a chance to communicate with respect to the issues which identify with their own heath. Sympathy Sympathy is an attribute of restorative nursing which alludes to the sentiment of care and worry to the patient. A compassionate medical caretaker is subsequently an expert who has capacity to comprehend and share the sentiments, feelings and encounters of the patient. It is a significant expertise that ought to be applied during the conveyance of remedial consideration since it can profit the medical attendant in various manners (Zarzycka, ?lusarska, Dobrowolska, Deluga, Trojanowska Barto?, 2016). Aside from allowing an attendant a chance to comprehend what the patient is experiencing, sympathy can capable a medical caretaker to have a solid sentiment of mind and be focused on the arrangement of the vital help required by the patient (Davies, 2014). To be a sympathetic expert a medical caretaker should just take as much time as necessary to dissect and appreciate what the patent is experiencing. Simultaneously, a medical caretaker should share the emotions by claiming to be in a comparative position. Demonstrating sympathy to a patient can be a significant ability in helpful nursing. It can empower a medical attendant to show concern in light of the sentiment of sharing the patients issues (Dearing Steadman, 2009). At the point when a medical attendant have a passionate connection with the patent, it tends to be a lot simpler for her to convey a steady consideration that can be of extraordinary incentive to the patient. This is the reason all medical caretakers are urged to be sympathetic on the grounds that it can set them up to give a helpful and all encompassing consideration to the patient. Trust Trust is an attribute of helpful consideration. The medical attendant ought to be a dependable professional who can win the certainty of a patient. At whatever point a patient looks for human services administrations, they need to be given great administrations which can fulfill the requirements. Thusly, to accomplish this, the medical attendant ought to be prepared to show a high level of trust (Feo, Rasmussen, Wiechula, Conroy Kitson, 2017). The sentiment of being served by a dependable medical attendant can make the patient to be fulfilled and placated with the association. What the medical attendant ought to do to actualize trust is to be straightforward in his exercises. Which means, a medical attendant requires being an expert who is guided by the guideline of truth. The medical caretaker ought to consistently talk reality regardless of how testing it may be. Simultaneously, the medical attendant ought to be prepared to serve the patient with uprightness (Din Gastmans, 2012). The attendant ought to likewise make a trust by getting persuasive. This can assist the medical caretaker with appealing to the patient and cause them to feel fulfilled. Also, the attendant can actualize this technique by improving the confidence of the patient (Pullen Jr Mathias, 2010). All patients are individuals who need to feel esteemed. Along these lines, the medical caretaker should regard them as significant individuals who are regarded and considered as notable individuals in the treatment procedure. These methodologies can cause the patient to feel secure and certainty since they are thought about and treated with the regard that they merit (Robinson, 2016). The final product of applying these standards is that there will be a sincere connection between the attendant and the patient. All the attendants who apply this technique consistently prevail with regards to conveying remedial consideration to the patients. Compatibility Restorative consideration requires the attendant to make a decent affinity with the patient. a compatibility can empower the medical attendant to be so near the patient. An affinity can be set up by utilizing verbal and non-verbal correspondence systems. Since restorative nursing is a commitment which happens vis-à-vis, it very well may be a splendid thought if a medical attendant has magnificent verbal and non-verbal aptitudes. Verbal abilities allude to the techniques that can be utilized by a person while participating in an immediate commitment which happens orally (Din Gastmans, 2013). Here, an individual should realize how to create words, venture the voice, articulate words, and use language. Then again, non-verbal techniques contrast from verbal aptitudes since it involves the use of specific prompts, for example, motion. Consequently, for a medical caretaker to convey helpful consideration to the patient, an attendant ought to be prepared to impeccably join and prudently balance the verbal and non-verbal abilities techniques. With regards to verbal abilities, helpful consideration directs that a medical attendant ought to have a legitimate use of language. For the planned message to arrive at the patient unaltered an attendant should utilize a basic, clear, and exact language (Casella, 2015). At no any given time should a medical attendant use languages and complex words which can pointlessly convolute the message and keep the patient from getting it. Simultaneously, for a medical attendant to guarantee that the message is conveyed, the attendant should appropriately express words and be perceptible right from the earliest starting point up to the end (Brownie, Scott Rossiter, 2016). Then again, the attendant should utilize non-verbal prompts like body development, hand appearance, outward appearance , and motion. The utilization of these non-verbal images can empower to make a nearby and genial relationship with the patient. End Taking everything into account, helpful consideration is the best sort of administration that attendants ought to be give to the patient. It goes past the common consideration since it gives a medical caretaker a plentiful chance to remedially connect with the patient, hear them out, and comprehend their requirements, before settling on an educated choice on the most appropriate intercession to give. Be that as it may, for medical caretakers to convey remedial consideration, the experts ought to secure and apply crucial aptitudes, for example, basic tuning in, compassion, social acknowledgment, and verbal and non-verbal relational abilities. It can in this way be something to be thankful for if all the Australian medical caretakers have what it takes since it can empower them to convey helpful consideration as per the general inclination of the considerable number of patients. References Bramhall, E. (2014). Powerful relational abilities in nursing practice.Nursing standard,29(14), 53-59. Brownie, S., Scott, R., Rossiter, R. (2016). Helpful correspondence and connections in constant and complex care.Nursing Standard,31(6), 54-63. Casella, S. M. (2015). Helpful compatibility: The overlooked intervention.Journal of Emergency Nursing,41(3), 252. Davies, N. (2014). Empathic nursing: going the additional mile.Practice Nursing,25(4), 198-202. Dearing, K. S., Steadman, S. (2009). Upgrading scholarly sympathy: the lived understanding of voice simulation.Perspectives in Psychiatric Care,45(3), 173-182. Commotion, L., Gastmans, C. (2013). Trust in nursepatient connections: A writing review.Nursing ethics,20(5), 501-516. Commotion, L., Gastmans, C. (2012). Trust and reliability in nursing: an argument?based writing review.Nursing inquiry,19(3), 223-237. Feo, R., Rasmussen, P., Wiechula, R., Conroy, T., Kitson, A. (2017). Creating powerful and caring medical caretaker pat

Looking Backwards

Looking Backwards Like Bellamy’s young hero, I too am back in Boston. Except its been about a week, and as far as I can tell the city hasn’t been transformed into a socialist utopia. But, prior to leaving for home for spring break (during which time I slept, ate, ran, and got dog hair on just about everything I brought with me), I paid a visit to Kim’s office and did some backwards-looking of my own. Kim has a collection of old Techniques (the MIT yearbook), and flipping through the pages from as far back at 1918, it was interesting to see what has changed, and what remains the same. Many of you will be experiencing MIT for yourselves this spring, whether for the first time on a campus tour or during CPW (for those of you attending-I hope you are getting excited! CPW is overwhelmingly awesome), but take a look: This is what it used to take to get in to MIT-definitely a lot less work for the admissions officers, that’s for sure Of course, in 1918 there were only 216 undergraduates. Also, apparently it took 8.5 minutes to walk around Killian court inside, or 2 hours and 15 minutes if you took the scenic route. No sample size or standard deviation given though Once you were here, MIT offered a fine range of Courses (our numbered way of doing majors) for you to choose from. Can you guess which ones have changed a little in the last century or so? If you think this stuff is as neat as I do, and want more,you are in luck! As part of the MIT150 celebration, both the MIT Libraries and the Archive have created a couple cool ways to browse historical material related to MIT. There is this awesome interactive timeline as well as the Libraries 150 Years in the Stacks blog, which is highlighting one book a day from their collection, for each year in MITs history. The books arent just about science/engineering-one of my favorites is this one, the book that inspired the always-hilarious Bulwer-Lytton contest. (for an easier to read link, theres always good ol wikipedia).

Cloud Computing Essay - 1375 Words

Cloud Computing (Essay Sample) Content:  HYPERLINK "http://writepass.com/journal/2012/10/cloud-computing-for-small-businesses/" \o "Permanent Link to Cloud Computing for Small Businesses" Cloud Computing for Small BusinessesNameTo the Chief EditorDateAbstractCloud computing is the practice of moving computing resources off-site, to be hosted remotely, usually by a third-party company. This article examines the pros and cons of cloud computing from the perspective of small businesses (defined to be those businesses with 50 or fewer employees). The main finding is that cloud computing offers substantial advantages to small businesses in terms of cost savings and increased reliability of service, especially since it allows these businesses to leverage economies of scale that in the past have only been available to larger organizations (Clearcenter 2012: 56). Moving computing resources to the cloud is likely to realize cost savings for majority of small businesses, and there are few existing barriers to impl ementation, with the exception of those businesses dealing with highly confidential data, where privacy concerns or indeed legal restrictions on the handling of data may prevent such a move.Table of Contents  HYPERLINK "http://writepass.com/journal/2012/10/cloud-computing-for-small-businesses/" \l "Introduction" Introduction HYPERLINK "http://writepass.com/journal/2012/10/cloud-computing-for-small-businesses/" \l "Analysis" Analysis HYPERLINK "http://writepass.com/journal/2012/10/cloud-computing-for-small-businesses/" \l "Conclusion" Conclusion HYPERLINK "http://writepass.com/journal/2012/10/cloud-computing-for-small-businesses/" \l "References" ReferencesIntroductionFor all businesses, especially small businesses, the ability to react to change is critical. Demand fluctuates, suppliers come and go, and changes in government policy at all levels can strongly influence the business environment (Burgess 2002: 199). Faced with these changes, organizations need to be able to change the way they do business reasonably quickly, or they risk becoming uncompetitive. Information technology and computing, unfortunately, can become barriers to change. Hardware and software can both represent substantial upfront and ongoing investments for small businesses, both in terms of purchase costs and also in the time and effort required to make these solutions part of the everyday work pattern. Furthermore, computing can represent a source of inefficiency for a small business if a certain level of technical expertise is required, since a small business may not have sufficient scale to fully utilize a properly qualified (and therefore expensive) member of staff dedicated to technical support (Molnar and Scheschter 2010: 333).Cloud computing is an attractive solution to these negative aspects of information technology, since it enables small businesses to outsource technical support and gain resource flexibility via fee-for-service models, or even via services provided for free and supported by advertising. In the analysis that follows, we will examine the benefits that cloud computing can bring, while also covering several potential barriers to implementation that should be borne in mind.AnalysisTraditionally, businesses have physically installed hardware, and locally maintained software, to satisfy their information technology requirements. McAfee (2011: 90) describes the cloud computing alternative as follows:With cloud computing, in contrast, companies lease their digital assets, and their employees dont know the location of the computers, data centers, applications, and databases that theyre using. These resources are just in the cloud somewhere.Small businesses have not typically differed from the traditional pattern of local hardware and software ownership. However, due to their size they will face different challenges to larger businesses when it comes to maximizing the benefits of information technology, as noted by Burgess (2002: 4). In fact, uses of information technology by small businesses are different from those of larger organizations. Dixon, Thompson and McAllister (2002: 16) note that:Small firms use ICT more as tools to support specific organisational (sic) tasks such as administration and accounting, rely on standard, off-the-shelf solutions, and on external support.Small businesses, therefore, typically rely on off-the-shelf hardware and software, and often restrict the range of products in use to office productivity software running on commodity desktop hardware, supported by entry-level server hardware for file sharing. The remaining typical small business requirements are either specifically on-site by nature for instance, printing or already in the cloud such as company blogs, third-party payment options and many others. Research by the Mississippi State University College of Businesss Office of Business Outreach (2008:77) indeed shows that small businesses are already on a path that sees an increasi ng share of their computing resources hosted remotely, leading to an eventual situation where only those services that are unavoidably on-site, as mentioned above, remain local. This research does indicate reluctance among small businesses to move down this path, though:Unfortunately, many SMBs are slow to adopt Web 2.0 tools because they find the technology too confusing or expensive, or they dont see its relevance yet. (Burgess 2002: 12)Still, the advantages of cloud computing to small businesses, both in cost and flexibility, are clear. In addition to cost savings due to the reduced hardware specifications needed to work on documents that are hosted in the cloud (since the remote server handles most of the computation load and the local machine simply displays output), Dimitrova (2011:19) identifies several additional benefits, including the automatic backup of data, remote availability of documents and ease of collaboration and data sharing, either between employees or with supp liers and clients.This last point, though does highlight the key concern regarding cloud computing, namely the security of data that is stored remotely via a third party. Unfortunately, no system that allows remote access can ever be entirely secure, and examples of data breaches leading to the sharing of confidential data are all too easy to find (ClearCenter 2012: 109). So for a business contemplating a move to the cloud, the key decision will be whether the risk of a data breach outweighs the obvious benefits of the move in terms of cost savings and flexibility. Some businesses are in fact legally prevented from utilizing remote data storage: for example, the Health Insurance Portability and Accountability Act in the USA exclude many remote data storage solutions for health records.In making this decision, though, it should be remembered that a small business will in all likelihood not represent an obvious target for data theft, and that even ...